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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Oral-B Pulsonic: New Pulsonic rechargeable sonic toothbrush from leader in $5 mil. brushing market answers consumer demand for sonic toothbrushes that are "slimmer, lighter, quieter options that don't sacrifice performance," Dr. Paul Warren, dentist and VP-global professional and scientific relations at Procter & Gamble Oral Care, states in Sept. 10 release. Lightweight, slim handle design offers maximum maneuverability and effective control while teeth are cleaned and whitened by more than 27,000 gentle sonic vibrations per minute, Oral-B says, noting that in two weeks surface stains are reduced by up to 94%. Performance aside, Pulsonic appeals on the level of its "slim, sleek and modern appearance [which] is in accordance with the latest design trends." Michael Moloney, interior designer on ABC's "Extreme Makeover: Home Edition" states: "The sleek, space-saving silhouette of the new Oral-B Pulsonic makes it easy to incorporate good design into your bathroom and your daily routine." Pulsonic is available at department, retail and specialty stores nationwide for $69.99

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