Marketing In Brief
This article was originally published in The Rose Sheet
Oral-B Pulsonic: New Pulsonic rechargeable sonic toothbrush from leader in $5 mil. brushing market answers consumer demand for sonic toothbrushes that are "slimmer, lighter, quieter options that don't sacrifice performance," Dr. Paul Warren, dentist and VP-global professional and scientific relations at Procter & Gamble Oral Care, states in Sept. 10 release. Lightweight, slim handle design offers maximum maneuverability and effective control while teeth are cleaned and whitened by more than 27,000 gentle sonic vibrations per minute, Oral-B says, noting that in two weeks surface stains are reduced by up to 94%. Performance aside, Pulsonic appeals on the level of its "slim, sleek and modern appearance [which] is in accordance with the latest design trends." Michael Moloney, interior designer on ABC's "Extreme Makeover: Home Edition" states: "The sleek, space-saving silhouette of the new Oral-B Pulsonic makes it easy to incorporate good design into your bathroom and your daily routine." Pulsonic is available at department, retail and specialty stores nationwide for $69.99
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CCTW recruits muscle: The Council for Cosmetic Teeth Whitening (CCTW) has appointed Steve Fuller to trade association's board of directors, according to Sept. 23 release. CCTW is an advocacy association founded in 2008 to promote and preserve legal rights to sell and distribute teeth whitening products in the U.S. Fuller, founder and president of cosmetic teeth whitening business iSmile LLC in Redlands, Calif., "knows what is at stake in this vital stage of our industry, and he is willing to take on tasks that will benefit our shared cause," says CCTW founding member Joyce Osborn. Fuller notes that CCTW "faces an epic battle" in protecting small businesses that are "being bullied by powerful competitors.
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
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