Beiersdorf opens new Nivea Hauser
This article was originally published in The Rose Sheet
Executive Summary
German personal-care giant promotes "quick and easy wellness" with opening of two Nivea "hauser" in Dubai and Berlin, firm announces Sept. 19. Firm built its first Nivea Haus in Hamburg, Germany in 2006 - a drop-in spa that uses Nivea products in treatments ranging from manicures to shiatsu massages, company says. Same concept will be employed in two new locations. "Consumers have less and less time to spare and are looking for brief but effective relaxation. In Dubai and Berlin, we want to offer them a spontaneous break from their daily lives that won't cost a lot of time and money," says Pieter Nota, a member of Beiersdorf's executive board responsible for brands. Nivea Haus in Dubai will open in October in the Dubai Mall and cater to mall's sophisticated clientele, company says. The new location in Germany, opening in February 2009, will offer Berliners "spontaneous treatments, with no appointment needed," as well as a café area where consumers can buy coffee and get beauty treatments at the same time, Beiersdorf says
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