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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Murad holiday offerings: Introduced exclusively for the holiday season, cosmeceutical brand's Goji Berry Body Set addresses redness, dryness and flakiness with goji berries, which "are packed full of antioxidants, essential fatty acids, 18 amino acids, 21 trace minerals and 500 times the vitamin C of oranges, making them an ideal ingredient for keeping skin energized during the winter," according to founding dermatologist Howard Murad. Purifying Goji Berry Body Wash exfoliates and softens, and Nourishing Goji Berry Body Cream super-hydrates and protects skin. "The holidays can be a stressful time for the entire body, and the Goji Berry Body Set can help to recharge the spirit and skin and also help to nourish and purify the body and mind," Murad adds. Set is available for $35 at company's Web site and select salons and spas. Also targeted at holiday shoppers, Murad's Luscious Lip Duo ($27.50) consists of Energizing Pomegranate Lip Protector SPF 15 and Goji Berry Sheer Lip Protector SPF 15, formulated to help "nourish and revive lips from winter damage, such as cracking and flaking," according to release...
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