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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Murad holiday offerings: Introduced exclusively for the holiday season, cosmeceutical brand's Goji Berry Body Set addresses redness, dryness and flakiness with goji berries, which "are packed full of antioxidants, essential fatty acids, 18 amino acids, 21 trace minerals and 500 times the vitamin C of oranges, making them an ideal ingredient for keeping skin energized during the winter," according to founding dermatologist Howard Murad. Purifying Goji Berry Body Wash exfoliates and softens, and Nourishing Goji Berry Body Cream super-hydrates and protects skin. "The holidays can be a stressful time for the entire body, and the Goji Berry Body Set can help to recharge the spirit and skin and also help to nourish and purify the body and mind," Murad adds. Set is available for $35 at company's Web site and select salons and spas. Also targeted at holiday shoppers, Murad's Luscious Lip Duo ($27.50) consists of Energizing Pomegranate Lip Protector SPF 15 and Goji Berry Sheer Lip Protector SPF 15, formulated to help "nourish and revive lips from winter damage, such as cracking and flaking," according to release...

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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