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The cutting edge of men’s grooming

This article was originally published in The Rose Sheet

Executive Summary

Philips Norelco promotes newest iteration of its Bodygroom razor, Bodygroom+ BG2030, with "Bodygroom Manalogues" viewable at 1www.ShaveEverywhere.com. Video testimonials performed by stand-up comedian Bryan Callen chronicle "the tales of everyday men from around the globe who have overcome great grooming feats," brand says. "Despite the male tendency for being blunt, manscaping isn't exactly dinner table, or even locker room, conversation," according to Arjen Linders, VP-marketing. "The Bodygroom Manalogues infuse a little humor into the situation while still providing men with useful information they can use in their daily lives." Bodygroom+ BG2030 - with five length settings for a customized shave - is available at Target, Drugstore.com and Amazon.com for $49.99, according to Sept. 23 release. Philips Norelco's "irreverent" ShaveEverywhere.com won the firm a "Webby" Award in 2007 (2"The Rose Sheet" April 16, 2007, p. 5)

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