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This article was originally published in The Rose Sheet

Executive Summary

Body Sense, an online marketplace for personal-care products that are rated for safety according to Environmental Working Group's (EWG) Skin Deep Database, has announced launch of a new retail Web site 1www.BodySenseShop.com, targeted to "safety-conscious shoppers who don't want to compromise on quality," according to Oct. 16 release. Shoppers can browse among 200 different personal-care products from more than 30 manufacturers, all qualifying for lowest-hazard rating, 0-2, on 0-10 Skin Deep scale. Body Sense CEO Jerry Goldsmith touts site as "a one-stop shop for the safest personal-care products on the market." To help kick off retail site and to assist consumers who may be new to safety-rated personal care, BodySenseShop.com is currently offering a starter pack featuring 10 different personal-care products from nine suppliers - including Jason, Weleda and Skin Free - and a baby starter pack with six different products from five manufacturers, including Tom's of Maine and Isvara. Site features new products added on monthly basis, free travel-size shampoo with all purchases over $50 and regular audits of site's inventory to ensure products reflect changes to EWG product rating reports

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