Marketing In Brief
This article was originally published in The Rose Sheet
Blistex: Because "loose lips aren't the only culprits that reveal age," Blistex introduces Deep Renewal lip balm, clinically proven to reduce deep and fine lines on the lips, which "add years to a face," according to the company. Product contains some of the most advanced ingredients and protectants found in high-end anti-aging solutions - including hyaluronic spheres and coenzyme Q-10 to nourish and moisturize and light refractors, which enhance lips' luster - but at a fraction of the cost, Blistex says. Users also benefit from SPF 15 sun protection and free-radical-busting antioxidant cocktail. "Blistex Deep Renewal actually erases some of the tell-tale signs of aging without requiring an invasive procedure," says Dr. Charles Zugerman, associate professor of dermatology at Northwestern University Medical School. In clinical testing, lips appeared more hydrated and lustrous just two hours after initial Deep Renewal application; over the course of four weeks, visual reports and lip molds confirmed reduction in number and depth of lines and wrinkles, Blistex says. Product retails for $2.79
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says