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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Blistex: Because "loose lips aren't the only culprits that reveal age," Blistex introduces Deep Renewal lip balm, clinically proven to reduce deep and fine lines on the lips, which "add years to a face," according to the company. Product contains some of the most advanced ingredients and protectants found in high-end anti-aging solutions - including hyaluronic spheres and coenzyme Q-10 to nourish and moisturize and light refractors, which enhance lips' luster - but at a fraction of the cost, Blistex says. Users also benefit from SPF 15 sun protection and free-radical-busting antioxidant cocktail. "Blistex Deep Renewal actually erases some of the tell-tale signs of aging without requiring an invasive procedure," says Dr. Charles Zugerman, associate professor of dermatology at Northwestern University Medical School. In clinical testing, lips appeared more hydrated and lustrous just two hours after initial Deep Renewal application; over the course of four weeks, visual reports and lip molds confirmed reduction in number and depth of lines and wrinkles, Blistex says. Product retails for $2.79

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