Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Sonya Dakar: Premium skin-care brand extends its offerings for acne-prone skin with Clarifying Collection of anti-acne skin care, brand says Nov. 3. Formulated with actives found in the Amazon and Brazilian rainforest, set consists of three items - Acai Clarifying Wash, Deep Pore Clarifying Serum and Pore Minimizer - priced at $42 to $48. Products are designed to address all causes of acne and treat aging skin or skin prone to sensitivity or pigmentation, Sonya Dakar says. Certified organic by Ecocert, collection features Beracare Triple A (Anti-Acne Active) System, a blend of organic acai, copaiba and andiroba extracts, brand says. Products also contain salicylic acid, lactic acid and azelogicina to exfoliate the skin and normalize oil production, as well as natural bontanicals such as comfrey and peppermint to calm the skin, company says
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says