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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Sonya Dakar: Premium skin-care brand extends its offerings for acne-prone skin with Clarifying Collection of anti-acne skin care, brand says Nov. 3. Formulated with actives found in the Amazon and Brazilian rainforest, set consists of three items - Acai Clarifying Wash, Deep Pore Clarifying Serum and Pore Minimizer - priced at $42 to $48. Products are designed to address all causes of acne and treat aging skin or skin prone to sensitivity or pigmentation, Sonya Dakar says. Certified organic by Ecocert, collection features Beracare Triple A (Anti-Acne Active) System, a blend of organic acai, copaiba and andiroba extracts, brand says. Products also contain salicylic acid, lactic acid and azelogicina to exfoliate the skin and normalize oil production, as well as natural bontanicals such as comfrey and peppermint to calm the skin, company says

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