Carmex Web site
This article was originally published in The Rose Sheet
Executive Summary
Carma Laboratories launches mycarmex.com, a new Web site for its Carmex brand of lip balm, the brand says Nov. 20. "We know that Carmex users are serious about their lip balm and they also have a passion for enjoying life," says Carma Laboratories President Paul Woelbing. "The new Web site reflects this lifestyle and enables our customers to insert Carmex fun into more than just their pocket or purse." Site contains interactive activities such as sending electronic greetings or designing Carmex-brand apparel; it also features product descriptions, company history, a list of products and answers to commonly asked questions about Carmex