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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Nordic Naturals: Nordic Naturals launches new Spa Collection, a "revolutionary" dual skin-care system built on Norwegian tradition consisting of Omega Radiance and Omega Therapi, both dietary supplements consisting of omega-3 and omega-6 fatty acids which naturally support hair and skin health, according to the company. "Research shows that essential fatty acids are important for maintaining optimal cellular balance that in turn supports beautiful skin, lustrous hair and healthy nails," says Lisa Betty, advisor to Nordic Naturals. Strawberry-flavored Omega Therapi soft gels have "age-defying" omega 3 fish oil as key ingredient, which soothes inflammation and hydrates skin. Omega Radiance lemon-flavored soft gels contain blend of evening primrose oil and purified fish oil that promotes hormonal balance and supports a clear and healthy complexion. Products are sold in jars of 90 soft gels. Omega Therapi and Omega Radiance are to be taken together at a minimum daily serving of 2 soft gels each, firm says

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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