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Athletes on a skin-care Mission

This article was originally published in The Rose Sheet

Executive Summary

Mission Product represents an "entirely new [skin-care] category - athlete-tested skin-care products for everyone that's active," according to Nov. 25 release. Ultra-endurance athlete Charlie Engle initially approached skin-care industry veteran Josh Shaw with the concept, which developed into a range of solutions for common problems among athletes, such as "sunscreens that wouldn't stay on and would sting their eyes, moisturizers that left them feeling greasy, and anti-friction products that needed constant re-application." U.S. soccer star Mia Hamm, two-time NBA Most Valuable Player Steve Nash, and pro skateboarder Ryan Sheckler, among other elites from world of sport, have helped design and test Mission products, which aid in competitive preparation, performance and recovery, company says. Starting Mission lineup comprises long-lasting anti-friction cream, no-sweat sunscreen with SPF 30 and anti-aging technology, vitamin lip balm with SPF 20, restorative foot gel, and an after-sun revive gel for post-sun and wind exposure. Cruelty-free products are charged with "natural, high-quality ingredients," vital nutrients and antioxidants. Product also "makes an impact off the field" by supporting charities such as the Steve Nash Foundation and H20 Africa
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