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Consumer Confidence, Brand Awareness Down; Marketers Must Get Creative

This article was originally published in The Rose Sheet

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Executive Summary

Beauty and fragrance firms will have to work harder to get their products into shoppers' carts this year, with consumer spirits down and their pocketbooks guarded, according to market experts

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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