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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Guinot Paris: Newest addition to skin-care brand's Longue Vie Cellulaire collection, Longue Vie Serum makes its U.S. debut. Launch "will give American women another chance to understand what French women have known for years: Guinot is 'it' when it comes to skin care," company says. Serum is formulated with Cellular Life Complex, a blend of 56 active biological ingredients, including 20 amino acids and seven mineral salts. Complex helps restore skin's suppleness, elasticity and ability to protect itself by stimulating cell growth, "regenerating an overall glow," according to Guinot. Serum also contains "filling spheres" which smooth skin's surface by rehydrating on contact with moisture on skin. Clinical studies reveal that after 15 days of use, Longue Vie Serum can improve firmness and increase moisture by up to 26.8% and 38.7%, respectively, and decrease wrinkles by up to 17. 7%. Serum retails for $98 at spas and salons
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