To Firms Struggling In Economic Gloom: Innovation May Be Way Out Of Darkness
This article was originally published in The Rose Sheet
Executive Summary
Consumer goods firms struggling in the current economic gloom must run their business with the understanding that there will be light at the end of the tunnel
You may also be interested in...
Survival Of The Fittest For Beauty In 2009 As Consumers Go “Austerity Chic”
In 2009 the adverse economic climate is likely to trim away beauty brands that do not resonate strongly with consumers, according to market research firm Mintel
Unilever’s Dove Recommits To ‘Real Women’ Against Rising AI Threat
Unilever PLC’s Dove and Baby Dove brands continue tackling prominent social causes with a vow to be responsible about representing women realistically in advertising in the age of AI and a renewed commitment to closing the Black maternal care gap.
L’Oreal Joins J&J And Major Retailers Defending Benzene Class Actions In Federal Courts
Benzoyl peroxide-based acne drug products and their alleged proclivity to become contaminated with carcinogenic benzene are at the center of putative class actions filing against L’Oreal in federal courts around the US.