Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Perfumania: Perfume retailer and manufacturer launches The Red Collection in celebration of American Heart Association's Heart Health Month (February), firm says. Fragrance set consists of floral musk Red Dress, fruity oriental Go Red and Red Spell, a new, limited-edition fruity floral created specifically for Heart Health Month. This is the third year the company has partnered with AHA. "Red" theme is borrowed from AHA's "Go Red for Women" campaign to raise awareness about women's risk of heart disease; Perfumania will donate $5 from each sale to the cause. Collection is available now for $39.99 at Perfumania stores and Perfumania.com