Aveda receives second “Proggy”
This article was originally published in The Rose Sheet
Executive SummaryPeople for the Ethical Treatment of Animals (PETA) awards plant-derived personal-care brand the 2008 PETA Progress (Proggy) Award for "Best Cruelty-Free Spa Products." Aveda's 2008 spa and professional product launches included Green Science skin care, the firm notes. PETA's Proggy Awards recognize animal-friendly achievements in seven categories, including clothing and accessories, food, science and personal-care products; the awards are in their sixth year. In 2004, Aveda was honored for its "Best Cruelty-Free Personal-Care Products." For 30 years, Aveda has focused on offering consumers "the highest quality products and services that have the least environmental impact," says Chuck Bennett, vice president of earth & community care. "This singular mission guides all business decisions at Aveda and inspires us to become better stewards of the Earth," he adds. Estee Lauder, which owns the Aveda and Origins brands, was cited in 2007 at the Personal Care Product Council's annual meeting as having one of the leading corporate responsibility programs in the personal-care industry (1"The Rose Sheet" March 26, 2007, p. 6)
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