Estee Lauder Uncloaks Four-Year Plan For Slashing Costs, Growing Core Biz
This article was originally published in The Rose Sheet
Executive Summary
The Estee Lauder Companies is implementing a four-year strategy to optimize its core strengths and cut costs by up to $550 million, the firm announced Feb. 5 in tandem with second-quarter sales, which declined 6 percent compared with the prior year, excluding the impact of foreign exchangeYou may also be interested in...
Lauder Passes $10 Bil. Sales Mark In Record Year, Profits Surge In Q4
Estee Lauder passes numerous milestones for its fiscal 2013 – including record sales, earnings and operating margins. Execs say they expect the firm’s sales to grow faster than the market in the coming year.
Lauder Nabs U.S. Skin-Care Share With Strong Innovation, Advertising
The Estee Lauder Companies will continue to increase advertising, which along with winning innovations helped grow skin-care sales 9% to roughly $1.02 billion in the company’s fiscal 2012 third quarter. Lauder’s performance in the U.S. skin-care market was particularly strong, the firm notes.
Half-Way Into Lauder’s Strategic Plan, Targeted Prestige Driving Success
The Estee Lauder Companies is well on its way to fulfilling goals of a four-year strategy unveiled in 2009, crediting strong performances in emerging markets and growth of its prestige beauty brands.
Need a specific report? 1000+ reports available
Buy Reports
Register for our free email digests: