New Avon Literature Highlights Value-Oriented Products; Firm Ups Ad Spend
This article was originally published in The Rose Sheet
Executive Summary
Avon is sharpening its "smart-value" product message globally in product brochures and other branded literature this year in order to appeal to customers on tight budgets, CEO Andrea Jung said during a Feb. 3 analyst call
You may also be interested in...
Avon Restructures In Europe, Latin America; Expected Savings Now $430 Mil.
Avon is capping off its restructuring program with initiatives that will help the firm achieve annualized savings of $430 million by 2012, the firm announces January 8
Beauty Packaging Producers: July Marks Registration Deadline With PRO In Three States
Companies considered producers of single-use packaging in Oregon, Colorado and California must register with Circular Action Alliance, the leading (and currently only) producer responsibility organization, by 1 July 2024 under new state recycling laws.
Fenty Cleanser Performance Claims Supported, But Influencer Videos Need Disclaimers – NAD
A National Advertising Division review of claims by LVMH-owned Fenty Skin determined makeup- and dirt-removal representations were substantiated by a study and subject questionnaire, but demo videos from paid endorsers must include disclosures about material connections in accordance with FTC guidelines.