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People In Brief

This article was originally published in The Rose Sheet

Executive Summary

Yes To Inc. brings on green methodologist: San Francisco-based marketer of Yes To Carrots, Yes To Cucumbers and Yes To Tomatoes personal-care lines has made Alastair Dorward an outside director. Formerly president and founding CEO of Method Products - who grew the environmentally friendly cleaning products company from pre-revenue to $100 million, according to Yes To's Jan. 15 release - Dorward "brings in-depth retail experience with natural brands and a relevant operating history to Yes To Inc. and fills a much-needed role. He is a strong addition to the board and will be a key player in building and leading an exciting future for Yes To," says CEO Ido Leffler. Last year Yes To added USDA-certified organic lip balms to its beta-carotene-fortified Yes to Carrots line (1"The Rose Sheet" July 7, 2008, p. 5). Organic fruits and vegetables used in Yes To offerings are sourced from farmers certified by the Israel Bio-Organic Agriculture Association and combined with detoxifying Dead Sea minerals

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