Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Pevonia Botanica looking out for teens: Spa care provider introduces new SpaTeen home-use products, targeting particularly the "85% of teens suffering from acne." Line combines advanced ingredient delivery systems with botanicals and organic phyto-extracts, Pevonia says. SpaTeen Blemished Skin collection consists of cleanser, toner, moisturizer, Blemish B-gone and a skin mask. Products are formulated with 2.5% benzoyl peroxide and 2% salicylic acid to clear blemishes and help prevent clogged pores, as well as soothing sulfur. Delivery via micro particles allows for a controlled, 12-hour release "that evenly disperses ingredients for maximum effectiveness with less irritation," according to the company. SpaTeen for All Skin Types comprises a cleanser, toner and moisturizer that incorporate hyaluronic acid, lactic acid to regulate pH levels and brighten skin, and kava, "a member of the black pepper family that has antibacterial and anti-inflammatory benefits." SpaTeen is available at luxury spas worldwide where Pevonia also offers three professional treatments designed specifically to address teens' "biggest skin concerns.
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“Year Of The Private Label”: Retailer Brands Eating Into Name-Brand Profits
Retailers are pushing store brands more aggressively and taking market share from name brands, with shoppers increasingly on the hunt for bargains
Marketing In Brief
Sean Jean Fragrances' I Am King: Sean "Diddy" Combs, "self-made entrepreneur extraordinaire," offers men a whiff of his exclusive world with new I Am King fragrance. Targeted to "those who dream big and want to live large," I Am King "makes the ultimate statement for today's go-getter: Here I am, in all my glory. Smell the power. Feel the success," Estee Lauder brand says. Notes of tangerine zest, orange and cranberry combine with a proprietary Imperial French Berry note, based on the European Kir Royal cocktail of crème de cassis and premium champagne, as well as key lime pie and lemon crème for a "natural, lickable sensation." Precious woods complete the fruity/woody scent that "attracts women to encounter its power." Sleek bottle is topped with a chrome cap. I Am King rolls out from Sean John Fragrances to Macy's locations nationwide in December, with a broader department store launch slated for February 2009. Eau de toilette retails for $57 and $74 for 1.7 oz. and 3.4 oz., respectively