Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Ole Henriksen: Natural brand from Los Angeles spa owner introduces "dynamic duo" African Red Tea Exotic Body Scrub and African Red Tea Body Mask, both $65 at Sephora.com and select spas and boutiques. "African red tea is an ancient, powerful ingredient that has been used for the last two thousand years and offers remarkable anti-oxidant and healing properties," the company says. Exotic Body Scrub is formulated with brown sugar, which "gently abrades dry lackluster skin while moisturizing"; linseed oil, "high in gamma linolenic acid, an essential fatty acid"; and grapefruit, orange and tangerine extracts. Firming Body Mask delivers maximum anti-aging benefits, detoxifying from the inside out, with yogurt, bentonite and kaolin clay, algae and rosehips, according to Ole. Both products contain honey for its antimicrobial and moisturizing properties
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Ole Henriksen: Natural brand from Los Angeles spa owner introduces "dynamic duo" African Red Tea Exotic Body Scrub and African Red Tea Body Mask, both $65 at Sephora.com and select spas and boutiques. "African red tea is an ancient, powerful ingredient that has been used for the last two thousand years and offers remarkable anti-oxidant and healing properties," the company says. Exotic Body Scrub is formulated with brown sugar, which "gently abrades dry lackluster skin while moisturizing"; linseed oil, "high in gamma linolenic acid, an essential fatty acid"; and grapefruit, orange and tangerine extracts. Firming Body Mask delivers maximum anti-aging benefits, detoxifying from the inside out, with yogurt, bentonite and kaolin clay, algae and rosehips, according to Ole. Both products contain honey for its antimicrobial and moisturizing properties. Bath By Bettijo: Phoenix, Ariz. company's new Organic & Funny Baby Gift Set contains Sweet B. Shea Butter Soothing Lotion, an organic blend of aloe vera, pure shea butter, sweet almond oil, orange blossom and lavender, and Sweet B. Organic Shampoo Wash, "a tear-free, pH-balanced, mild cleanser made with aloe vera and coconut extracts and infused with lavender and chamomile essential oils," according to a recent release. Rounding out the gift set is a Wry Baby Snapsuit (size 6-12 months) made of cotton organic-certified by the Netherlands-based International Inspection & Certification Organization (SKAL); "Ask Me About My Compost Pile" is printed across the onesie's chest in earth-friendly ink, the brand notes. "Eco-friendly has never been this funny!" company says. The Organic & Funny Baby Gift Set retails for $48. Separately, brand announces the availability of its handmade soaps, toiletries and other aromatherapy bath and body products at Amazon.com, in addition to BathByBettijo.com. LaLicious: Brand launches all-natural Summer Smoothie body collection, designed to "exfoliate, condition, moisturize and smooth your skin to perfection!" Range consists of Sugar Souffle Scrub ($34), Whipped Body Soap ($18), Body Oil ($24), and Body Butter ($24). Products come in fruity scents including Island Guava, Coconut Cream, Lily Mango and Passionfruit Lime and are available at select retailers and spas nationwide. |