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Total Beauty Media acquires BeautyRiot

This article was originally published in The Rose Sheet

Executive Summary

Leading Web-based beauty information company Total Beauty Media has purchased BeautyRiot, a Web site offering virtual makeup tools, beauty advice and information and celebrity news to women under 35, the acquirer says March 23. Total Beauty Media provides beauty tips and user-generated product reviews to 4.2 mil. unique visitors per month, the company says. "Over the last six years, the BeautyRiot team has built a valuable and high-traffic Web site that attracts a passionate user base perfectly complementary to the Total Beauty audience," says Total Beauty CEO Emrah Kovacoglu. "This partnership gives our advertising partners access to a younger audience that's very beauty-aware.
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