HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Maybelline New York: L'Oreal USA brand launches Color Sensational lipcolor, a line of 48 lipstick shades positioned to answer the question "how do I find the perfect shade of lipcolor?" firm says April 17. Item contains "latest pigment and pearl technologies" and matching packaging clues consumers in to the color inside. Undiluted pigments in the item "impart crisp color with pure-payoff," and honey-nectar in the formula gives it a creamy, luxurious texture, L'Oreal claims. Products are grouped into four color families - reds, pinks, plums and naturals - that represent the top-selling hues from prestige and mass lip products. Color Sensational lipcolor will debut in June for $7.49
Advertisement

Related Content

Advertisement
UsernamePublicRestriction

Register

RS016099

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel