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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

The Estee Lauder Companies: MAC launches a clutch of new items this summer, The Estee Lauder Companies makeup brand says April 24. MAC Colour Craft collection encompasses new hues and designs for its Mineralize Eye Shadow, Mineralize Skinfinish, Mineralize Blush, Lipstick and Lipglass, firm says. Items feature complementary colors for the creation of a complete look. Mineralize Eye Shadow combines four shades in one compact, and Mineralize Blush features a one-of-a-kind marbleized finish. Products will be available in MAC locations July 9 for $14 to $29. Brand also is rolling out Baby Bloom, a line of five Studio Moisture Tint SPF 15 shades and Suntints SPF 20 Liquid Lip Balm, available July 30. Additionally the firm will launch Love that Look, a collection featuring Starflash Eye Shadow, Pearlglide Eye Liner and Zoomlash mascara. Skin-care line MAC Lightful, which consists of four skin-care products, will make its North American debut July 30, firm notes

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