HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Personalized skin care 4ME

This article was originally published in The Rose Sheet

Executive Summary

Debut product from Fort Wayne, Ind. company Bioceutical Brands - the 4ME Adaptable Potency Skincare System - empowers consumers to create personalized solutions to their skin woes so they no longer have to rely on "off-the-shelf, one-size-fits-all" products, according to recent release. Available online and soon in fine salons nationwide, the 4ME system consists of five basic products - a moisturizer, vitamin serum, toner and two cleansers - as well as 13 "potency boosters" or active complexes targeting specific skin-care concerns, which can be blended to create customized treatments. Up to 915 formula combinations are possible, offering "an unprecedented level of personalization," the company says. The 6-g. boosters are labeled for easy selection, with names like 40-Something Anti-Aging, Hydration Plus, Redness Reducer and Oil Normalizer. "4ME is the result of my years of searching for a solution to my own skin condition," says founder Lesley Sears, a former TV reporter who says she struggled to treat her rosacea through conventional medical routes before turning to combinations of natural, organic and cutting-edge actives such as those possible with 4ME. Bioceutical notes that the International Spa Association and U.S. News & World Report have identified personalization as a trend that is gathering momentum across consumer goods industries



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts