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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Coty: Newest addition to firm's Sarah Jessica Parker fragrance family is The Lovely Collection, consisting of three "vivid fragrance statements," Coty Prestige says. Sarah Jessica Parker Dawn, "the essence of light breaking through a cloud of fragrant orchids and lingering with a soft glow," opens with citrus and violet leaves and moves on to orchids, Tahitian vanilla, vetiver and musks. Endless is a bright fruity floral with top notes of pineapple, apple, ivy leaves and plum; a heart of peony, pink jasmine and magnolia; and a base made up of oakmoss, patchouli, vetiver, musk and sandalwood. Finally, Twilight furnishes a "warm and romantic glow" with top notes of bergamot mandarin and pink pepper, followed by peony and jasmine and drying down to amber, incense, sandalwood and musk. Juices are housed in bottles of clear glass with rounded edges adorned with a floral design. EDP spray will retail for $58 for 2.5 oz. and $38 for 1 oz. Ancillary body lotion is priced at $28. Items are launching now at JC Penny, Sears, Kohls, HSN.com and Ulta

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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