Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Coty: Newest addition to firm's Sarah Jessica Parker fragrance family is The Lovely Collection, consisting of three "vivid fragrance statements," Coty Prestige says. Sarah Jessica Parker Dawn, "the essence of light breaking through a cloud of fragrant orchids and lingering with a soft glow," opens with citrus and violet leaves and moves on to orchids, Tahitian vanilla, vetiver and musks. Endless is a bright fruity floral with top notes of pineapple, apple, ivy leaves and plum; a heart of peony, pink jasmine and magnolia; and a base made up of oakmoss, patchouli, vetiver, musk and sandalwood. Finally, Twilight furnishes a "warm and romantic glow" with top notes of bergamot mandarin and pink pepper, followed by peony and jasmine and drying down to amber, incense, sandalwood and musk. Juices are housed in bottles of clear glass with rounded edges adorned with a floral design. EDP spray will retail for $58 for 2.5 oz. and $38 for 1 oz. Ancillary body lotion is priced at $28. Items are launching now at JC Penny, Sears, Kohls, HSN.com and Ulta
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says