Beauty 360 times 3
This article was originally published in The Rose Sheet
Executive SummaryBrands Vincent Longo, Cargo, Jack Black, Anthony Logistics for Men, Mario Badescu, Bioelements, Philip B, LOLA, H2O+ and Neil George are newly available this month at CVS' Beauty 360 locations, including just-opened third store in Ridgefield, Conn. Beauty 360 provides consumers with a "prestige beauty shopping environment" directly next door to a CVS/pharmacy, accessible by breezeway. First and second incarnations of the retail concept launched in Washington, D.C. and Mission Viejo, Calif. (1"The Rose Sheet" Nov. 10, 2008, In Brief). "We look forward to the continued expansion of Beauty 360 in 2009 and remain committed to making prestige beauty more accessible to customers everywhere," says Mike Bloom, CVS/pharmacy senior VP of merchandising. Ribbon-cutting ceremony at Ridgefield store included VIP customer meet-and-greet with Ahava spokesperson Kristin Davis and celebrity makeup artist Vincent Longo
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