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FiFi Award winners

This article was originally published in The Rose Sheet

Executive Summary

Fragrance Foundation celebrated the 37 annual FiFi Awards in New York May 27. This year's top fragrance creation in the women's luxe category is Coty Prestige and Gwen Stefani's Harajuku Lovers quintet (Love, Lil'Angel, Music, Baby and "G"), while the Fragrance of the Year in 2009 men's luxe is The Estee Lauder Companies and Sean John's I am King. Women's popular appeal winner is BeautyBank's American Beauty Beloved. Coty nabs the men's popular appeal prize for McGraw by Tim McGraw. Parlux's five Paris Hilton scents took female celebrity fragrance of the year honors. The Estee Lauder Companies also wins for Best Media Campaign of the Year Women's, for Sensuous. Designer Marc Jacobs was inducted into the Fragrance Foundation Hall of Fame. "The FiFi Awards call attention to the artistry and pleasure of wearing fragrance and showcases great talent and creativity. Who wouldn't want to rush out and try all of these brilliant little numbers?" asks Fragrance Foundation President Rochelle Bloom

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