Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Farm House Fresh: "Vintage-chic" bath and body care Farm House Fresh debuts this summer at International Esthetics, Cosmetics & Spa Conference June 13-15 in Las Vegas. Collection "brings back a sense of whimsical nostalgia" with its retro-style packaging, brand says. Lineup includes Powder Milk Bath Soak, a milky bath powder enriched with chicory root, sweet almond oil, amino acids and vitamins A and D. Postcards from the Tub gift set includes two milk bath single-use packets plus four "antique-finished" postcards. Honey Heel Glaze moisturizer contains aloe leaf juice, honey and live pineapple and papaya cells to soften and moisturize feet. Products also will be featured at Atlanta Gift Mart show in June and Spa & Resort Expo in September
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says