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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Produce Organic Beauty: "Living in the Pacific Northwest and being around some of the best fruits and vegetables in the world is what inspired me to start Produce Organic Beauty," says founder Marnie Massie. Seven-SKU line is based on tenet that "simple ingredients found in the garden are rich in antioxidants and vitamins and key to effective skin care." Grapefruit White Pepper Body Cream ($17) contains organic coconut oil, jojoba and rose hip oil, as well as namesake ingredients, which serve to hydrate and improve circulation, according to the Portland, Ore. company. Blueberry Pomegranate Antioxidant Face Scrub ($18) incorporates a serving of cranberries for added vitamin C, as well as rhubarb and dandelion, which "lend their youthening bioflavonoids to the blend," while jojoba beads, olive and hibiscus "decongest the pores and exfoliate the skin to receive the oxygen-enhancing vitamins and minerals found in the detoxifying berries." Consumers benefit from "up to eight-fold antioxidant protection" and a "96% reduction of sunburn cells" with use of Grape Acai Berry Antioxidant Face Cream, priced at $32; product also fades sun spots and discoloration and reduces wrinkle formation, Produce Organic asserts in June 8 release. Apple Kiwi Eye Cream, lip scrub and two lip balms also are available at upscale boutiques, spas and brand's Web site

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Marketing In Brief

Bosley Professional Strength: Bosley, Inc. extends its Bosley Professional Strength line for "hair preservation" beyond topical treatments with new Healthy Hair Vitality Supplement. Available in men's and women's formulations, the dietary supplement "will help nourish and promote healthy hair from within," says Eric McLemore, president of firm's Bosley Professional Strength business, which also includes BosDefense and BosRevive ranges, Healthy Hair Treatments and firm's Volumizing & Thickening Styling collection. Men's supplement "vitalizes fine or thinning hair, weak hairlines or areas of low hair density" with saw palmetto and vitamin B6, ingredients that may help reduce levels of dihydrotestosterone, a testosterone metabolite that contributes to male pattern baldness, as well as iodine, which "may help nourish hair and follicles," and vitamin E, which "may help improve blood circulation to the scalp," Bosley says. The women's formula, designed to furnish stronger nails and healthier skin as well as fuller-looking hair, features horsetail extract, copper, riboflavin and cysteine. Rolling out to beauty salons and barbershops nationwide in May, products come in bottles of 60 tablets for $34.95

Marketing In Brief

Bosley Professional Strength: Bosley, Inc. extends its Bosley Professional Strength line for "hair preservation" beyond topical treatments with new Healthy Hair Vitality Supplement. Available in men's and women's formulations, the dietary supplement "will help nourish and promote healthy hair from within," says Eric McLemore, president of firm's Bosley Professional Strength business, which also includes BosDefense and BosRevive ranges, Healthy Hair Treatments and firm's Volumizing & Thickening Styling collection. Men's supplement "vitalizes fine or thinning hair, weak hairlines or areas of low hair density" with saw palmetto and vitamin B6, ingredients that may help reduce levels of dihydrotestosterone, a testosterone metabolite that contributes to male pattern baldness, as well as iodine, which "may help nourish hair and follicles," and vitamin E, which "may help improve blood circulation to the scalp," Bosley says. The women's formula, designed to furnish stronger nails and healthier skin as well as fuller-looking hair, features horsetail extract, copper, riboflavin and cysteine. Rolling out to beauty salons and barbershops nationwide in May, products come in bottles of 60 tablets for $34.95

Certech’s Natural/Organic Standard Focuses USDA, Builds On Ecocert

Certech Registration Inc. has released a standard for natural and organic personal-care certification that is specific to personal care, unlike the U.S. Department of Agriculture's program, and expands upon the quality controls built into certification schemes offered in Europe, the Canadian firm says

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