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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Produce Organic Beauty: "Living in the Pacific Northwest and being around some of the best fruits and vegetables in the world is what inspired me to start Produce Organic Beauty," says founder Marnie Massie. Seven-SKU line is based on tenet that "simple ingredients found in the garden are rich in antioxidants and vitamins and key to effective skin care." Grapefruit White Pepper Body Cream ($17) contains organic coconut oil, jojoba and rose hip oil, as well as namesake ingredients, which serve to hydrate and improve circulation, according to the Portland, Ore. company. Blueberry Pomegranate Antioxidant Face Scrub ($18) incorporates a serving of cranberries for added vitamin C, as well as rhubarb and dandelion, which "lend their youthening bioflavonoids to the blend," while jojoba beads, olive and hibiscus "decongest the pores and exfoliate the skin to receive the oxygen-enhancing vitamins and minerals found in the detoxifying berries." Consumers benefit from "up to eight-fold antioxidant protection" and a "96% reduction of sunburn cells" with use of Grape Acai Berry Antioxidant Face Cream, priced at $32; product also fades sun spots and discoloration and reduces wrinkle formation, Produce Organic asserts in June 8 release. Apple Kiwi Eye Cream, lip scrub and two lip balms also are available at upscale boutiques, spas and brand's Web site
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