New Products In Brief

FemLogic: Santa Clarita, Calif. company's Essential Potions line is "like no other on the market today," in that it "exudes magic" and convinces users "that they've discovered the fountain of youth," according to June 15 release. Firm's Day Replenishing Copper Serum and Night Transforming Serum are targeted to all skin types and embody brand's ethos of "provid[ing] nourishment that promotes the skin's natural healing," helping to retain moisture, repair sun damage, deep lines and wrinkles, and suppress acne breakouts. A backer of the Campaign for Safe Cosmetics, FemLogic formulates with no carcinogenic preservatives, formaldehyde or petroleum, instead using "a variety of herbs, roots, flowers, berries, Rainforest trees and vines, essential oils, carrier oils and butters, ocean plants and sun-reflecting materials." Company highlights the tissue-regenerative effects of copper peptide; the anti-fungal, antibacterial, antiviral and antimicrobial benefits of Pau d'arco; and the virtues of ellagic acid, "found in studies to inhibit the growth of cancer cells." Essential Potions stable also includes soap-free cleansers and scrubs, bath and foot-soaking salts, hot pain-relieving liniment, body butters and DEET-free insect-repelling products.

LifeVantage: With launch of its LifeVantage TrueScience skin-care formula, firm complements its Protandim nutritional supplement for a "unique 'inside-out' approach to anti-aging," it says. "On the inside of the body, Protandim has been proven to reduce the rate of cellular aging," according to President and CEO David Brown. Dermatologist Kimberly Stone, who helped develop the topical formula, says it was associated with "a diminution of both fine-line and deep-line wrinkles" in clinical testing, and the product "improved the texture and elasticity of the skin while minimizing age spots and other forms of skin discoloration." Publicly traded, San Diego, Calif. firm maintains that various causes of aging must be battled at both the cellular and external levels for long-term health.

FarmHouse Fresh: "Paying homage to a simpler era," Frisco, Texas-based brand formulates with farm-fresh ingredients and packages its products in "vintage-style reusable glass containers [for] a sense of whimsical nostalgia." In addition to milk baths, company offers Fine Foot & Body Scrubs ($32 for 22 oz.), made with vitamin-E-rich bran oil; Strawberry Smash body gel ($21 for 7 oz.); Honey Heel Glaze ($24 for 3 oz.), which "restores and moisturizes tired, over-worked feet in an instant"; and Sweet Cream Body Milk ($26 for 10 oz.), "a delicate moisturizer that leaves the skin smelling like warm sweet cream." Items are available at FarmHouseFreshGoods.com.