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New Products In Brief

This article was originally published in The Rose Sheet

Executive Summary

FemLogic: Santa Clarita, Calif. company's Essential Potions line is "like no other on the market today," in that it "exudes magic" and convinces users "that they've discovered the fountain of youth," according to June 15 release. Firm's Day Replenishing Copper Serum and Night Transforming Serum are targeted to all skin types and embody brand's ethos of "provid[ing] nourishment that promotes the skin's natural healing," helping to retain moisture, repair sun damage, deep lines and wrinkles, and suppress acne breakouts. A backer of the Campaign for Safe Cosmetics, FemLogic formulates with no carcinogenic preservatives, formaldehyde or petroleum, instead using "a variety of herbs, roots, flowers, berries, Rainforest trees and vines, essential oils, carrier oils and butters, ocean plants and sun-reflecting materials." Company highlights the tissue-regenerative effects of copper peptide; the anti-fungal, antibacterial, antiviral and antimicrobial benefits of Pau d'arco; and the virtues of ellagic acid, "found in studies to inhibit the growth of cancer cells." Essential Potions stable also includes soap-free cleansers and scrubs, bath and foot-soaking salts, hot pain-relieving liniment, body butters and DEET-free insect-repelling products
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