With Zirh Purchase P&G Adds Premium Skin Care To Men’s Grooming Portfolio
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble is serious about its goal of assembling "the world's premier male grooming company," scooping up high-end, "male-only" brand Zirh less than two weeks after its announced acquisition of The Art of Shaving
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In Brief
P&G Discontinues Zirh Brand
In Brief
P&G Discontinues Zirh Brand
History Lesson: P&G, Cereal Makers Show Boldness In Ailing Economy Pays Off
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