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La Roche-Posay donates sunscreen

This article was originally published in The Rose Sheet

Executive Summary

In honor of National Sun Safety Week, L'Oreal division teams with Skin Cancer Foundation to distribute its Anthelios SX Daily Moisturizing Cream with SPF 15 - formulated with its photostable Memoryl SX technology - to communities across the nation. Missouri health departments in Putnam County and Schuyler County received 100 pieces of the product, while Viejo, Calif. received 400 pieces for a June 6 Relay for Life event benefiting the American Cancer Society, according to June 19 release. Additionally firm sent 300 pieces to Baker & Taylor publishing house in Bridgewater, N.J. for distribution at its Summer Safety event June 11. More than $25,000 worth of product was donated in total, the company says. "By partnering with the Skin Cancer Foundation, we want to show that we are just as committed to education and promotion of skin cancer awareness as we are to the research and development of our products," La Roche-Posay General Manager Yannick Raynaud says. Dr. Perry Robins, president of the Skin Cancer Foundation, states: "The brand echoes our message that daily broad-spectrum protection is of the utmost importance." This is not the first time La Roche-Posay has partnered with the Skin Cancer Foundation to educate consumers (1"The Rose Sheet" June 11, 2007, In Brief)

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