Marketing In Brief
This article was originally published in The Rose Sheet
Parlux: Fragrance firm will debut prestige scent Queen by Queen Latifah in department stores this fall, according to a recent release. Scent embodies the notion that beauty comes from within, firm says. Queen Latifah explains: "Beauty really does start on the inside. It's like a state of mind, a state of love if you will. So I see fragrance as just a natural expression of this state of love: scent expresses a woman's confidence and sensuality, it's how she embraces her body, her mind and her strength." The oriental scent opens with a golden tequila accord, Italian bergamot and Mediterranean mandarin and warms to mid-notes of baie rose, jasmine noir, cognac and Moroccan coriander. The base consists of Indonesian patchouli, sandalwood, vanilla, tonka absolute, Egyptian incense and musk. Fragrance comes in a ruby-red, faceted square bottle with a heart on the façade. Collection will consist of EDP spray in 3.4 oz. and 1.7 oz., a body lotion and body butter. Prices range from $35 to $59
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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