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Nu Skin plans ageLOC expansion

This article was originally published in The Rose Sheet

Executive Summary

Firm plans to extend its ageLOC offering with introduction of "an unmatched daily skin-care system" this October, according to June 22 release. A nutritional supplement will follow in the second half of 2010, Nu Skin says. Galvanic Spa Facial Gels with ageLOC technology, which targets a "source of internal aging [that] is capable of generating free radicals in the epidermis around the clock," launched in fall 2008. Announcement emerges from firm's international sales meeting in Saint Petersburg, Russia. "AgeLOC will not only have significant implications for an aging population that wants to live young, but also for an increasing number of people who are seeking out Nu Skin's business opportunity to supplement or replace their income," company says. With more than 750,000 independent sales reps in 48 international markets, direct seller notes that its distribution program is an "attractive option" for many in the current economy. By 2030, the world's population of people over the age of 60 is expected to double to more than 1 billion, according to Nu Skin, which "believe[s] that ageLOC is unlocking the secret of youth.

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