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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Skin Authority: "Elusive fountain of youth has been found, researched, tested and bottled" as Wrinkle Reversing Serum, according to Skin Authority's June 23 announcement. Product is formulated with firm's SGF-4 Technology, a combination of four human-derived proteins or skin growth factors, "to target and reprogram the aging process of skin cells," company says. Founder and CEO Celeste Hilling elaborates: "Within a few minutes of the first application of the Wrinkle Reversing Serum, wrinkles are visibly plumped; a more even, radiant skin tone appears; and the skin has a tighter, smoother glow. It's amazing to see this transformation happen right before your eyes!" Firm says its R&D program was inspired by 2001 studies indicating that cosmetic creams incorporating growth factors produce stronger results than Botox. Priced at $125, Wrinkle Reversing Serum is sold in spas and resorts and at SkinAuthority.com
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