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NACDS Marketplace In Brief

This article was originally published in The Rose Sheet

Executive Summary

L'Oreal: Revitalift Deep-Set Wrinkle Repair 24 HR Eye Duo delivers continuous, 24-hour repair to skin around eyes, L'Oreal announces during National Association of Chain Drug Stores Marketplace conference June 28-July 1. The cream contains Pro-Retinol A to repair skin fibers and smooth out deep-set eye wrinkles, firm says. Launching now for around $19.99, the product is promoted in ads featuring spokeswoman Andie MacDowell. L'Oreal Extra Volume Collagene mascara is shipping now as well. Product's big brush and hydro-collagen-enriched formula produce dramatic lashes. Spokesperson Eva Longoria is appearing in ads for the mascara, which include the claim that the product delivers "12x more impact instantly.
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