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ALC offers free laser treatment samples

This article was originally published in The Rose Sheet

Executive Summary

"Largest provider of aesthetic services in the U.S.," with more than 220 locations nationwide, American Laser Centers announces promotion offering consumers one free trial treatment of their choice this summer. Consumers can try ALC's laser hair removal combining pulsed, high-intensity light with radiofrequency therapy, which is backed by "the industry's only written two-year guarantee for laser hair removal," the company says; body contouring and cellulite reduction, skin rejuvenation and skin tightening are also options. Treatment packages are available at nearly 40% reduced rates, firm adds. Dermatologists generally agree that while emerging home-use aesthetic devices do not compare in their performance with the professional technologies on which they are based, they represent an increasingly attractive option for consumers due to their convenience and affordability (1"The Rose Sheet" March 9, 2009). Palomar Medical Technologies and Johnson & Johnson received first FDA approval for home laser treatment of periorbital wrinkles in June (2"The Rose Sheet" June 8, 2009). Cynosure and Unilever will concentrate initially on development of a light-based device for skin rejuvenation under a deal announced July 1 (3"The Rose Sheet" July 6, 2009)
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