HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Sporty Skin-Care Brand Mission Playing New Ballgame: Mass Market

This article was originally published in The Rose Sheet

Executive Summary

Athlete-engineered Mission Skincare is preparing for a hard launch of its products in mass market doors and will be serving up a prestige skin-care line promoted by tennis star Serena Williams

You may also be interested in...



Mission Skincare launches in CVS

Brand founded in 2008 by top athletes Serena Williams (tennis), Mia Hamm (soccer), Sergio Garcia (golf) and Steve Nash (basketball), among others, launches "Active Lifestyle Skincare Destinations" in more than 5,000 CVS/pharmacy locations across the U.S. Kiosks are stocked with lip, face, body and sun-care products, including new Revitalizing Lip Therapy Gel in peppermint, Mega Balm Antioxidant Lip Refreshers in blueberry-pomegranate and acai-lemonade flavors, Replenishing Hand + Body Moisturizer and Rejuvenating Face Moisturizer. "Our customers are smart, savvy and constantly on the go. Whether they're out for a run, chasing their kids around the house or cheering from the sidelines - they're in motion," says Mike Bloom, CVS/pharmacy's senior VP of merchandising. "And with healthy living comes the need for skin care that meets your active needs. That's where Mission Skincare steps in." Mission began rolling out to Lady Foot Locker, Champs Sports, the Vitamin Shoppe and other active-lifestyle stores earlier this year (1"The Rose Sheet" July 13, 2009)

June Launches From Nivea for Men, A/P/A Stress Multi-Functionality

Emerging products that boast multiple benefits in one package signal that convenience and product value have not become any less important to busy consumers in a poor economy

Parlux Licenses Hip-Hop Artist Fragrances Via Profit-Sharing Deals

Parlux Fragrances maintains a partnership to develop worldwide fragrances for major hip-hop artists and an unidentified female singer could at least double its sales within two years

Related Content

UsernamePublicRestriction

Register

RS016282

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel