HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

La Prairie: Beauty brand introduces Life Threads, a fragrance trio inspired by different strands in the tapestry of a woman's life: Silver, Gold and Platinum. "With Life Threads we aimed to create a provocative portfolio of fragrances that speak to the different dimensions of a woman -- scents that celebrated milestones and evoked memories," says La Prairie President Lynne Florio. Silver is an "enchanting floral woody fragrance," Gold a spicy oriental, and Platinum an "elegant and edgy" chypre floral scent. Juice is housed in clear Lucite bottles wrapped in threads of gold, silver or platinum. Life Threads will debut in October at Saks Fifth Avenue, Bergdorf Goodman, Bloomingdale's, Neiman Marcus, Nordstrom and brand's Web site for $125 apiece. Launch will be supported by short films "providing a glimpse into the lives of Silver, Gold and Platinum women," first appearing in fall 2009 on 1www.lifethreads.com and 2www.laprairie.com, firm says, as well as by in-store appearances by singer-songwriter Lucy Kaplansky
Advertisement

Related Content

Advertisement
UsernamePublicRestriction

Register

RS016306

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel