HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

NPD assesses beauty channels

This article was originally published in The Rose Sheet

Executive Summary

Mass channel is cited as most popular channel for beauty buying by over half -- 53 percent -- of women, according to market researcher The NPD Group. Drug stores were second at 41 percent and specialty stores third at 27 percent, while department stores brought up the rear, at 15 percent, according to market researcher. NPD says specialty store channel attracts some women -- about two out of every 10 -- who are "trading up," spending more this year than last year on different brands and types of products. However, the number of specialty store shoppers who say they have spent less on beauty this year than in prior years increased by 11 percent. "Capitalizing on [the] group who will spend more becomes quite important for specialty stores in light of the fact that compared to mass and drug stores, the specialty channel shopper is the most likely to say that she plans to spend less for beauty in this channel over the coming year," says Karen Grant, senior global industry analyst and VP, beauty. NPD survey was conducted in November 2008; market researcher asked a nationally-representative sample of women ages 18 to 64 about their beauty shopping habits

You may also be interested in...



Switzerland Provides Gateway Into Mainland Europe For BASF’s Hepacor

With the Swiss launch of its Non-Alcoholic Fatty Liver Disease supplement, BASF is looking to make inroads into continental Europe. 

Orchard’s Gene Therapy Under Fast-Track Review At EMA

A handful of new products are under review at the European Medicines Agency. Orchard Therapeutics' gene therapy application will be fast-tracked; Roche's filing for its new flu treatment will not.

Ipsen’s Palovarotene Hit By FDA Clinical Hold

The US FDA has slapped a partial clinical hold on Ipsen’s palovarotene clinical trials in rare bone disorders in children less than 14 years old, due to bone growth concerns.

UsernamePublicRestriction

Register

RS016308

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel