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Vitamin Shoppe IPO

This article was originally published in The Rose Sheet

Executive Summary

VS Holdings files registration statement with Securities and Exchange Commission seeking initial public offering of common stock; firm will be renamed Vitamin Shoppe Inc. According to the form filed July 23, Vitamin Shoppe increased its net sales from $436.5 million in fiscal 2005 to $601.5 million in fiscal 2008. The North Bergen, N.J.-based nutritional product retailer and marketer was founded as a single store in New York in 1977 and now operates 425 U.S. locations. Following the IPO, Vitamin Shoppe intends to have its stock listed on the New York Stock Exchange under the ticker symbol "VSI.
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