Lexli Rallies Consumers Against "Big Beauty" With StopLyingToMyFace.Com
This article was originally published in The Rose Sheet
Executive Summary
With StopLyingToMyFace.com, Lexli reasserts its status as a company "unlike any other" that offers women the "truth" about skin care, as well as its own four-step product regimen
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Lexli rallies against "Big Beauty"
Skin-care company Lexli - "committed to truth-in-marketing and scientific-based product formulations" - urges consumers to "Break Up with Big Beauty" by entering its online contest and sharing their frustrations over "miracle" that fail to deliver, for the chance to win cash and Lexli products. Participants are directed to social networking site Facebook and/or YouTube and encouraged to "out" offending products by recounting their disappointing experiences, at some point using the phrase "Stop lying to my face" - a reference to the Fargo, N.D. firm's recently launched Web site (1"The Rose Sheet," Aug. 3, 2009). Grand prize of $2,500 and a Lexli Starter Kit will go to "entry that conveys the most realistic emotion." The contest runs through October 25
Lexli rallies against "Big Beauty"
Skin-care company Lexli - "committed to truth-in-marketing and scientific-based product formulations" - urges consumers to "Break Up with Big Beauty" by entering its online contest and sharing their frustrations over "miracle" that fail to deliver, for the chance to win cash and Lexli products. Participants are directed to social networking site Facebook and/or YouTube and encouraged to "out" offending products by recounting their disappointing experiences, at some point using the phrase "Stop lying to my face" - a reference to the Fargo, N.D. firm's recently launched Web site (1"The Rose Sheet," Aug. 3, 2009). Grand prize of $2,500 and a Lexli Starter Kit will go to "entry that conveys the most realistic emotion." The contest runs through October 25
Aloe-Based Lexli Brand Expanding, Disabusing Consumers Of Skin-Care "Myths"
Lexli International is launching a national branding campaign and a crusade to disabuse consumers of skin-care misinformation, including the notion that skin can absorb water-based products