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Kardashian fragrance

This article was originally published in The Rose Sheet

Executive Summary

New York-based Lighthouse Beauty and Kim Kardashian plan a 2010 launch of her debut fragrance, Kim Kardashian. The reality TV star, model and actress "is an accessible icon of contemporary celebrity," and the scent will "give fans unique access to [her] glamorous lifestyle," Lighthouse says. "We worked closely with top perfumers to infuse Kim's larger-than-life personality in the fragrance in a way that will really speak to her fans," says Chris Lighty, a Lighthouse partner. The firm launched Power by 50 Cent in March
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