Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Dermagevity: Cosmeceutical maker targets new Nexifirm to women experiencing signs of aging at the neckline. "Wrinkles, scaly patches, dry and flaky skin and loss of texture and tone can really limit outfit selections and can contribute to a lack of self-esteem and overall confidence," Dermagevity says Aug. 31. Formulated with hyaluronic acid, squalane, cetearyl alcohol, lauroyl praline and aquaxyl, Nexifirm hydrates and revitalizes the skin around the neck with respect to tone and texture while reducing overall wrinkle depth - often "within a few short weeks," according to the release. Product is available online at Nexifirm.com for $49.99 for 2 oz