Holiday Cosmetics In Brief
This article was originally published in The Rose Sheet
Executive Summary
Cargo Cosmetics: Niche Canadian brand takes inspiration from Mediterranean and Eastern culture for "exotic" holiday offerings. Hands of Hope Collection ($29) consists of nine eyeshadows, each embossed with the Hamsa - a protective hand-shaped amulet and "enduring emblem of peace, hope and prosperity," Cargo says. According to the company, the eyeshadow shades are among the hottest of the season, including vibrant purple, fern green, frosted cool brown, midnight blue and gunmetal gray. With the Mediterranean Nights Collection ($34), which comprises four eyeshadows and two blush/bronzer duos, "you have everything you need to evoke the glow of a Mediterranean holiday, just in time for all your holiday parties," Cargo says. Finally, firm introduces "the perfect stocking stuffer"- its Eastern Eye Pencil Collection of five mini eye pencils in a "sleek, cigarette-style case" for "eyes that pop all night long," priced at $18. Shades include exotic eggplant, sparkling green tea and burnished olive. Items launch in mid-October in Sephora doors and at Sephora.com. This summer Cargo launched what it touted as a "truly safe and efficacious" eyelash growth product, formulated with marine algae extracts (1"The Rose Sheet" March 30, 2009)
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Marketing In Brief
The Estee Lauder Companies: MAC launches a clutch of new items this summer, The Estee Lauder Companies makeup brand says April 24. MAC Colour Craft collection encompasses new hues and designs for its Mineralize Eye Shadow, Mineralize Skinfinish, Mineralize Blush, Lipstick and Lipglass, firm says. Items feature complementary colors for the creation of a complete look. Mineralize Eye Shadow combines four shades in one compact, and Mineralize Blush features a one-of-a-kind marbleized finish. Products will be available in MAC locations July 9 for $14 to $29. Brand also is rolling out Baby Bloom, a line of five Studio Moisture Tint SPF 15 shades and Suntints SPF 20 Liquid Lip Balm, available July 30. Additionally the firm will launch Love that Look, a collection featuring Starflash Eye Shadow, Pearlglide Eye Liner and Zoomlash mascara. Skin-care line MAC Lightful, which consists of four skin-care products, will make its North American debut July 30, firm notes
Marketing In Brief
Cargo Cosmetics: Toronto, Ontario-based company says its LashActivator - launching this summer - was associated in clinical testing with "a 169% improvement over the natural rate at which lashes grow." The product contains marine algae extracts for increased lash density and growth, citrus-derived flavonoids "to promote microcirculation for optimal growth," and a peptide-biotin complex that slows the rate of lash loss, the company says, stressing that LashActivator "does not use irritation as a mechanism of action." Cargo founder Hana Zalzal states: "As we studied the eye category as a whole, we realized that there was no truly safe and efficacious lash-growing product on the market." Personal-care companies in the growing eyelash enhancement category have been faced with a new marketing challenge since Allergan's Latisse drug was approved by FDA in December 2008 for treating hypotrichosis of the eyelashes (1"The Rose Sheet" Jan. 12, 2009, p. 3). Cargo also is launching a 7 in 7 kit of "tried-and-true, must-have" makeup products "to get you out the door in no time flat." Rolling out in May to Sephora locations and Sephora.com, the kit comprises firm's OneBase concealer/foundation, Essential Palette, Eye Liner, BeachBlush, Reverse Lip Liner, new Classic Gloss with Timestrip technology "to monitor the freshness of your gloss," and the LashActivator. The 7 in 7 kit is priced at $59, versus a retail value of $170, Cargo says
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