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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Avon: Direct-seller introduces Avon ANEW Reversalist, featuring a technology designed to boost skin's repair molecule to "help recreate fresh new skin and dramatically reverse the look of wrinkles." The patent-pending Activinol technology is a complex of two phytochemicals - amorphophallus, which stimulates activin repair molecule, and sesbania, to boost the skin's support structure. Reversalist is available in Renewal Serum ($44) and Night Cream ($32) at Avon.com
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