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Matt Ryan connects with P&G

This article was originally published in The Rose Sheet

Executive Summary

Following multiyear marketing deal with the National Football league, signed in August, Procter & Gamble launches 30-second TV spot for its new Gillette Fusion MVP razor featuring Atlanta Falcons' quarterback and 2008 NFL Rookie of the Year Matt Ryan (1"The Rose Sheet" Aug. 10, 2009). Ryan, like 40 percent of the male population, has sensitive skin, P&G says. In the commercial, Ryan faces extreme, skin-irritating game-day conditions - "hot sun, heavy rain, whipping wind and snow " - after which he is seen in the locker room using the Fusion MVP "for unsurpassed comfort and proven performance even on sensitive skin," the firm says. "Matt Ryan is one of the NFL's rising stars, and his performance on and off the field makes him a perfect fit for Gillette," according to Sept. 28 release
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