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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Olive's Organic Botanicals: Consumers who observe an organic diet and use green cleaning products at home are still applying skin-care products formulated with harmful chemicals, according to Olive's, whose 100% organic line is free of petrochemicals, 1,4-dioxane and synthetic preservatives, it says. "Furthermore, every purchase is made fresh to order. One can be confident their selection was created specifically for them and has not been collecting dust on a shelf," Olive's says. Company notes that its baby products - including Babies' Butt Balm ($14.50) and Babies' Toilet Water ($12) - do not contain any chemicals that could interfere with growth and development. Portfolio also encompasses body and face products ranging from $20 to $45 apiece
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