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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Murad: Twenty-year-old dermatologist brand's anniversary gift set - available this month at Murad.com, Sephora and select salons and spas - is Murad's way of giving back to its faithful customers, it says. Consisting of AHA/BHA Exfoliating Cleanser, Hydrating Toner, Perfecting Day Cream SPF 30, Soothing Skin and Lip Care and Renewing Eye Cream, the Hydrate Exfoliate Celebrate Collection "aims to help customers indulge and rejuvenate with skin essentials during the stressful holiday season." Founder Howard Murad, associate clinical professor of medicine at UCLA, states: "The holiday season can be an overwhelmingly stressful time for the entire body. ... It's important that people remember to take a moment for themselves during even the most hectic of times." The collection costs $32 (rather than the product value of $60.50), reflecting Murad's pricing 20 years ago, the firm says
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