Direct Marketing Sales Overtake Department Stores, Kline Reports
This article was originally published in The Rose Sheet
Executive Summary
Cosmetics and toiletries purchases from direct marketing channels have surpassed those made at department stores, according to market research firm Kline & Co
You may also be interested in...
Beauty Direct-Sales Channel Growing In Recession, Emerging Markets
The direct-sales channel for beauty products has been positively impacted by the economic downturn and is expected to continue growing, according to Euromonitor's Daniel Latev
Beauty Direct-Sales Channel Growing In Recession, Emerging Markets
The direct-sales channel for beauty products has been positively impacted by the economic downturn and is expected to continue growing, according to Euromonitor's Daniel Latev
A Beauty Story: Unload Inventory, Woo New Customers
BeautyStory.com offers personal-care companies the opportunity to sell excess inventory and make loyalists of customers who sign up to sample brands at discounted rates of up to 80 percent off retail